The process of digitalisation within a wide array of industries is increasing the need to create involved customer service experiences as well as internal applications to improve staff engagement and productivity. In recent years the differentiation between management consulting and marketing and design has been closing. It employs around 170 specialists, including social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers. The agency, which seeks to improve its clients’ user experience, has additional offices in Toronto, London, Mexico, Shanghai and São Paulo. The agency markets itself as a place where ‘D-School + B-School’ meet. The company is a new breed of creative consulting firm, which merges creative design with business acumen. Idea Couture was founded in 2007 in San Francisco. The acquisition further boosts its Cognizant Digital Works practice, as more and more clients seek to leverage innovative design within new customer and employee user experiences for digital applications. Cognizant has acquired Idea Couture, a creative design and consultancy agency, for an undisclosed sum.
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